Is a Website Essential to Your Business?

The answer is an emphatic yes!

In today’s digital world, most businesses, especially small businesses, won’t survive without a Web presence. A business’s online presence, regardless of industry, can have a huge impact on its ongoing success. Studies show that 88 percent of consumers do online research and read reviews before purchasing anything in-store or online.

A website can accomplish many different marketing strategies to help your business grow. Some of these include:

Builds Business Credibility

A website provides legitimacy to your business. Most consumers today expect a credible business to have a website. Having a website that looks good and clearly conveys quality information gives you the opportunity to make a great first impression as well as show prospective customers you’re a real business.

Builds Brand Recognition

A good website establishes who you are, what you do and what makes you different/better than your competitors. It showcases your brand. By doing this successfully, you increase the likelihood of consumers buying from you.   

Builds Leads

A website can generate leads. Once people find your business online, they can learn more about your product or service and how to contact you from the information you’ve provided on your site, giving you the opportunity to increase your customer base and sales.

Saves Time and Provides Customer Service

Many potential or existing customers want simple information like your hours of operation or where you are located. You can provide this information without forcing the customer to call you or distracting your staff from focusing on other important aspects of your business. Providing this kind of useful information on your website increases your business’s internal productivity as well as delivers a better overall customer experience.

Provides the Best ROI on Your Digital Ad Spend

If you plan on utilizing digital marketing to increase your leads and grow your business, you will want to drive traffic to a source of useful information. Your website is the perfect place. It is best to have your website up and running before you begin a digital ad campaign.

Builds Organic Traffic

By being online and having a SEO-optimized website, your business has the opportunity of showing up in Google search results. With a SEO-optimized website, you increase the likelihood of your site showing up in the results when people are searching for a product or service. This gives you a chance to increase your customer base significantly.

Provides Updates and Announcements

Your website is out there 24/7/365. So, it’s easy to post time-sensitive updates and announcements to your customers. It provides a way to keep your customers current on everything you’re doing. The more relevant this information is to them, the greater likelihood you will be able to gain sales.

Most businesses who don’t have a web presence, cite concerns of not being tech-savvy enough, not being able to manage a website or the cost. The good news is there’s a solution out there that will work for you and the specific needs and resources of your company. Do your homework and due diligence. Begin by looking at websites of competitors or companies you admire and jotting down the best ideas you see. Then meet with a few Web designers (get references) and compare approaches, level of service, expertise and cost.

In the end, the cost involved to design and maintain a good business website is well worth it!

Exciting News! We are busy enhancing our website to continue providing state-of-the-art online service to our customers. We plan to launch our new site before the end of the year! Please visit our website, IntracoastalBank.net, for updates.

Comments are closed.

Recent Comments