Corporate Volunteerism: A Win Win Win
Today, the true measure of a corporation’s success is more than the bottom line and the value of the company to its stockholders. Corporate citizenship is an integral part of a company’s success. Some essential business practices of corporate citizenship include treating employees well, practicing good ethics, being transparent and accountable, building trust and relationships, and contributing to a sustainable environment (Hitachi Foundation & Boston College Center for Corporate Citizenship, 2003). However, one of the most critical components of corporate citizenship today is volunteerism; the involvement and positive social impact that the corporation and their employees have on the community where they work. More and more, today’s successful businesses realize that their profitability, reputation and retention of quality employees have a strong correlation to their commitment to employee volunteer programs.
At Intracoastal Bank, we understand and stress the importance of giving back to our community. By providing our employees with an opportunity to do good deeds that they don’t have time for outside of work, we increase company loyalty and develop strong and lasting ties to our community. At the end of the day, our company, our employees and our community reap the benefits of our continued dedication to volunteerism.
Intracoastal Bank’s support of employee volunteerism has several benefits to us as a company. It has grown our relationship with the community who has helped make us successful. A by-product of this valued relationship is the enhancement of our corporate image and reputation. Additionally, our support and direct involvement in various not for profit projects over the past several years; the United Way of Volusia/Flagler Counties, Habitat for Humanity, Mobile Benefits, Feed Flagler, Flagler County Education Foundation, etc., has built an extremely cohesive and motivated workforce. We’ve become a unified team!
For our employees, the involvement in community volunteer programs has many perks. Volunteerism offers our employees the opportunity to improve the community where they work and live. Also, the ability to participate in the bank’s supported programs adds variety and fulfillment to their work day. In addition and quite possibly most importantly, the active engagement of our employees in these volunteer programs has improved their leadership and interpersonal skills and increased their sense of self worth. We truly have more effective and better-rounded employees because of it!
Intracoastal Bank’s unwavering support and involvement in community-based volunteer efforts positively impacts our hometown as well. Our efforts have increased the understanding of the necessity of a strong and enduring relationship between businesses and the not for profit sector in the vitality of our community. Our employees also are providing their skills and talents to needed community services that might not otherwise be possible. Lastly, our bank’s efforts assist in enhancing the quality of life in our community.