Dollars and Sense Series Article for March A Day in the Life of Flagler County’s “Hometown Community Bank”
From the moment you step through the doors of the Key West architecturally themed home of Intracoastal Bank, Flagler County’s “Hometown Community Bank,” you immediately sense a different atmosphere. From the warm friendly greetings, freshly baked aroma of Otis Spunkmeyer chocolate chip cookies, freshly brewed coffee, signature bottled water, and “Customer Appreciation Days” to the dog biscuits for Fido, you will be quickly immersed into a new banking experience. Dorothy, you are not in Kansas….I mean “big bank land” anymore!
With Americans becoming more and more frustrated with the “big banks” or as commonly referred to as the “big box banks,” many are making the choice to move to smaller, more personable community banks. Many American consumers have become fed up with the mergers, buyouts, bailouts, and huge executive bonuses. They feel that these large institutions have lost touch with old-fashioned customer service and serving their community.
When Intracoastal Bank opened its doors on June 16, 2008, we were determined to be different. Our goal was to be different in so many ways. We are not a corporate giant. We are a small bank with hometown values and practices. Our size allows us to be able to customize our products and services to meet the needs of our customers.
Not only are our customers and a growing number of Flagler County residents aware of a change in the air, but our employees as well have a full sense of our unique institutional culture and work environment. Our bank’s core values prioritize teamwork, recognizing that each team member plays a vital role in our overall success. Our overall philosophy empowers our employees to make decisions without having to jump through the big corporate hoops.
We make decisions locally, typically around our upstairs conference table. This allows a much quicker turnaround on loan decisions and decisions pertaining to our customers’ accounts. If a customer ever has a question or concern, “management” is always available. Our management team has an open door policy. The decision makers are not hidden away in offices located on the 43rd floor of a skyscraper in a major metropolitan city. Our decision makers are always accessible and that’s the difference.
Similar to the Bailey Building and Loan Association depicted in the Christmas movie classic “It’s a Wonderful Life,” we pride ourselves in giving our customers a friendly, small town, face to face banking experience. As our cute, recognizable mascot implies, we like being the small fish in the big pond. We are a close, happy family…..employees and customers!