Monthly Archives: December 2016

‘Tis the Season to Shop Safely Online

tis-the-seasonBy now most of us have exhausted our turkey recipe concoctions, securely tucked away the cornucopia and the Mr. and Mrs. Pilgrim salt and pepper shakers, and have pulled out the Christmas and Hanukkah decorations. And if you’re like many Americans, you’ve also made your list, checked it twice, determined who’s been naughty and nice and commenced your holiday shopping.

Each holiday season, more and more holiday shoppers make their purchases from the comfort of their recliner or local coffee shop, using phones, tablets and other mobile devices. A recent study by Webroot found that 50 percent of mobile device users are likely to purchase holiday gifts using their smartphones or tablets this shopping season. According to the National Retail Federation, online sales are forecast to increase between 7 and 10 percent over last year to as much as $117 billion.

Huge deals, free shipping and convenience continue to increase online holiday shopping sales year after year. Whether you’re looking for the perfect gift for that hard to buy someone on your list or a wide assortment of holiday trimmings, including the fruitcake, you can accomplish this with the effortless click of your mouse, donned in your favorite festive flannel and warm, comfy slippers.

There is no better time to shop online than the holidays, avoiding the congested big box store parking lots and hoards of shoppers that can sap your energy and put a damper on your holiday spirit. But, this convenience doesn’t come without strings attached. If you don’t take a few precautions for safe online holiday shopping, the Internet savvy Grinch may end up stealing more than your presents. He may end up stealing your personal information.

Here are a few online shopping tips to protect your personal information during this bustling, holiday season:

  1. Don’t be too eager to click on a link in your email. Beware of clicking links you receive from unfamiliar senders/websites, no matter how enticing they may be. This could be a “phishing” scheme, where you’re led to a bogus website developed to steal your personal information. If the deal the company is offering in your email is too good to pass up, enter the website name by hand into your browser to make sure it’s legitimate. Look for the closed padlock on your web browser’s address bar or a URL address that begins with shttp or https. This indicates your purchase is encrypted or secured. For new sites, do a little extra homework – check out their online reviews as well.
  2. Beware of Wi-Fi Hotspots. Don’t share your personal or financial information over an unsecured network – a connection that doesn’t require a password for access. Public Wi-Fi can be hacked by someone with the right tools, exposing your passwords, billing and other sensitive information. It’s best to limit yourself to window-shopping and price comparison when using a public connection.
  3. Make sure you have up-to-date security software on all the devices you use for shopping. In addition, make sure any new apps are downloaded from a trusted source, such as Android Market, Apple App Store or the Amazon App Store.
  4. Be alert to the kinds of information being collected to complete your transaction. Make sure that the information the website requests is necessary to complete the purchase. Check the website’s privacy policy – make sure you understand how your information will be stored and used.
  5. Use safe payment options. Credit cards are generally the safest online payment option. Your monetary exposure is typically limited and a credit card allows you to seek a credit from the issuer if the product wasn’t delivered on time or wasn’t what you ordered or expected.
  6. Keep records of all purchases. Save records of all online transactions to include the online receipt and terms of sale. Also make sure to review your credit card statements carefully to make sure there are no pricing discrepancies or unauthorized charges.

Unfortunately, approximately 12.7 million U.S. consumers had their personal identities stolen or misused last year, and thieves are poised to take advantage of the growing number of online shoppers this holiday season. To avoid becoming part of this growing statistic, you must be wise. Just as you would exercise caution with your wallet and belongings in a crowded store, remember to be just as cautious while you’re shopping in the World Wide Mall.

Wishing you and yours a safe, healthy and merry holiday season!